The Superdry clothes shop logo is a typographical design, the typeface used is bold and sans serif. The logo is used on the front of tops and hoodies, featured on clothes and shopping bags. The designer of the logo is unknown but the company was set up in 1985 and is Japanese. The main logo is all black, however there are lots of different colours and versions of it, the different colours are used to match the item of clothing. The logo features Japanese writing, therefore showing it is a Japanese company. It is a simple logo because it is just a piece of type, it is successful because it is easily recognized, can be used in many different colours and is stylish. The main target audience is young adults. This logo may influence my own design in a way that the logo can still be recognized not matter what colour.
The converse logo is a typo and graphic design, one of the fonts featured is bold, serif and in capitals and the other is in italics. There is a graphic of a big star in the middle of the logo, this may suggest that the product is star quality. The logo is added to the side of the footwear and on the shoe box packaging. Chuck Taylor introduced the all star shoe & logo in 1918 as he loved basketball and wanted to create a shoe it required. Though the converse company was originally started by Marquis Converse in 1908. The colours of the converse logo vary very slightly but the main logo is navy blue, red and black. It shows the name of the shoe designer and the brand name. It is a quite complex logo as it includes two different typefaces, a graphic image, circular shape and a patterned border. It is successful because it is unique, stylish and memorable. The target audience is mainly young adults and children.
The Hollister logo is a typo and graphic design, one of the fonts is big, bold and sans serif, the other smaller text is regular serif. There is also a graphic of a seagull flying above the typeface, this may be because the style of the is beachy, casual or it may represent the free spirited Californian lifestyle. The Hollister bird is featured on all of the clothes where as the Hollister logo is only featured on some t-shirts and hoodies and on the sown in badge/label. The logo was designed by John Hollister in 1922 when the first shop was opened in southern California. The original logo is a red brown colour with the word 'california' in grey. The colours vary slightly to match the colour of the clothes its added to, the colours are most likely used because they are natural/calm colours which match the style/theme of the shop. The logo shows that it is a Californian company and may give the impression of a beachy style. It is a fairly simple logo as it features some typeface and a graphic, i think it is a successful design because it is bold, simple and memorable. The target audience of the logo is teenagers.
The Timberland logo is another typo and graphic logo designs, the one big font used is bold and serif. There is a graphic of a tree to the left of the word, this may be because the style of the shop is outdoors clothing and products or that it matches the name of the shop 'Timberland'. The graphic of the tree is featured of the side of the shoes, clothes and packaging. In 1973 the Swartz family changed the name of the shop from Abington shoe company to Timberland and at the same time creating the new logo. The original logo is all black in colour but varies to be orange/yellow on some products, the colours are most likely used because the are plain, natural and versatile which match the outdoors theme of the shop. The logo gives the impression of an outdoors and environmentally friendly product. It is a simple design which only includes the shop name and graphic, it is very successful because it is appropriate to the shop and it is memorable. The target audience of the logo is mainly men or people that love the outdoors.
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