Unit 1, Retail Graphics Project: Packaging and Fastening Ideas

I experimented with lots of different fastening ideas that I could add to my box to make it more complex and a better design.

I also had to experiment with different shapes that I could use to make my box or to help give me ideas for my own.

Unit 1, Retail Graphics Project: Packaging analysis

Unit 1, Retail Graphics Project: Packaging research

One- The package is made from recycled paper and moulded pulp that has been shaped to fit perfectly around the shoes.
Two- Has a thick cardboard tray on the bottom to hold the product and a see-through plastic cover so the customer can easily see the product inside.
  Three- A plastic container that the shoes slide into from the top with a screw on lid.
 Four- The package is made up of a red cloth material bag and a cardboard box that slides into it.
Five- Is a very unique box that has two pull out draws on either side for the shoes to be kept in.

Unit 1, Retail Graphics Project: Final Logo

To create my final logo I used the hand drawn version which I scanned into illustrator and then lived traced it so I could edit and add colours to it etc. I chose to add the outline of a city into my logo along the top as my shop theme is based around urban culture. I made my logo based on a shape that bent inwards from the top and bottom to give it a more memorable and stylish design so it would stand out more. The main part of the logo is the shop name that I drew in the middle in big, bold and capital letters as it is the most important, along the bottom of the arch I decided to write what my shop would be selling so if people see the logo around they will know what kind of product it is for. I chose to fill the shop name in navy blue as it is uni-sex, versatile and a calm colour that could symbolize the colour of electricity or the colour of the night sky.

Unit 1, Retail Graphics Project: Cross stitch experiment

To create my cross stitch experiment I used a used a page in Adobe Illustrator that was completely covered in crosses, pasted my logo in and sent it to the back. I then zoomed in and carefully selected all the crosses that were within the area of my logo and changed the colour of them. Next I deleted all the other black crosses on the page and made any adjustments needed to make my logo clearer.

Unit 1, Retail Graphics Project: Logo Developments

I picked out my favourite ideas from the previous illustrator logo experiments and my initial ideas to put together three new logos. For the bottom logo I used the city scape, the scribble effect and the lightening bolt shape from previous ideas. I chose to experiment with adding in the lightening bolts in place of the letter I as the name is electric city, also the scribble effect could be symbolizing the electric current running through the writing. For the other two logos I used the handmade one I had scanned in. The first one was kept mainly the same except for the colour that I added to the writing. For the second idea I also coloured in the writing and the windows to add a glowing effect from the city scape. I deleted the original writing and replaced it with the scribble effect writing and added the lightening bolts in place of the letter I, This would help represent the shop name and to give it a more complex design.

Unit 1,Retail Graphics Project: Fineliner Logo Development

This is my original/hand draw design I chose to be my final logo for my clothing and shoe shop.

Unit 1, Retail Graphics Project: Illustrator logo experiments

I used different tools, colours, shapes, fonts etc, to experiment with different ideas and to help give me inspiration for my final logo.

One- I used the line tool to create the lightening blot shape. I typed each letter separately, in the font Myriad Pro, so it was easier to adjust the positioning .

Two- I used the Calibri font for my shop name and changed the outline colour to grey to give it more of an effect. I then added an outline of a city I created using the line tool behind the text.

Three- I created a rectangle shape, added a gradient to the fill, so I could then place the text over the top and use the clipping mask tool. Next i used the same city outline from the previous logo, used the rotate tool, dragged the point of roation to the place i wanted, set the angle to 20 degrees and copied it around the point until it reached the original position.

Four- I used the same text from the first logo idea, grouped it and added effects-3D- extrude and bevel.

Five- I used the same city outline as in previous ideas, this time adding windows with the rectangle tool. I then added the shop name three times underneath in  different font styles; 1- american typwriter, 2- Jass LET plain: 1.0, 3-stencil.

Six- I typed out my shop name in font Tahoma, i changed the colour to navy blue and added; effect-stylize-scribble.

Unit 1, Retail Graphics Project: Initial Logo Ideas