This is a print poster, made by Billie Jean, for a Nike shoe advertisement. The name of the piece is 'Bic' after the Bic biro used to draw it. It is part of a poster campaign, in which 30 posters were made for 30 years of Nike basketball shoes.
The drawings of the basketballs and people playing basketball in the background represent the basketball theme of the shoe. The doodle design contains lots of small images that relate to the product. Such as space invader, pacman and the peace sign that relate to the time of the original trainer and basketball team mascot, shoelaces turning into arms and prints from the shoe sole to represent basketball. The poster also contains bold typography of the shoe name that has a 3D look added to it and a stencil type for the date of the shoe's origin. The piece is drawn onto graph paper, possibly as most doodles are done out of boredom, maybe in a lesson at school. There is a mixture of hyper-realism and surrealism within the image, for example the shoe image looks very realistic where as the drawings/doodles of people are dream like.
The target audience of this poster is young adults, urban, american style, sportsmen.
I really like this poster design as it is very abstract, unique and interesting as there is a lot going on, on the page.
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