Evaluation

The brief we were given for the 'personal project' was to create an outcome that somehow relates to the 'CD Packaging' project. We had to then create our own brief for a subject of our choice. My chosen brief was to create a poster, ticket, mail out and t-shirt for a music festival.

At the beginning of the project I came up with 5 different initial ideas for what I could do for my personal project, which were t-shirts, a gift box, a music video, CD advertising and concert merchandise. To narrow this down I chose my two favourite ideas and made mood boards for each to help me decide which idea I liked best. From this I decided I wanted to develop the concert merchandise idea by making a poster, mail out, ticket and T-shirt for a music festival. Next I analysed Ken Taylor and Luke Lucas, created a mind map and collected secondary imagery to inspire my ideas for the project. After creating my initial idea sheets I followed some tutorials on youtube on how to create different effects in Photoshop such as explosions and sound waves. I then started creating my poster in Photoshop using these experiments in different layers and adding in my drawings of objects related to music festivals. Once I finished my poster design I used the same colours and textures to create my ticket, mail out and t-shirt.  

Luke Lucas and Hennie Haworth were my main inspirations for my music festival poster and surface designs for my other outcomes. David Reno and Ken Taylor inspired my final t-shirt design.

I think my outcomes work well as they all run with the same theme of colours, textures and make the brand recognizable. My favourite outcome is the poster as it is eye catching and portrays the event well. 

To improve my outcomes I could have improved the mail out by improving the outside surface design and make it promote the festival more by having a small gift inside such as stickers or badges. I also feel I could improve the poster outcome by developing the typography along the bottom. 

Overall I really enjoyed the project as we got to choose our own brief which gave us a big choice of what we could do. In the future I would like to develop my Photoshop and Illustration skills further along with my 3D making skills.