This is a swing tag made for Tommy Hilfigers clothing shop, it looks like its made for top of the range products therefore the target audience is most likely people with a lot of money to spend and middle aged people. As stated on the round yellow stamp on the front it is an american company. A very small version of the shop logo is featured on the bottom of the tag. Above the logo it says what the product is and what colour in fairly big bold writing so the customer can easily see it. The name of the shop is printed across the middle of the tag in big bold capital letters with a white outline and navy fill. The white outline helps to make it stand out from the background as it gives it a sharp edge so the word looks clearer. The swing tag is made out of brown card with a piece of brown string for attaching it to the product. The hole in the top of the tag has a gold eye lit in it to stop the string from ripping through the card.
The swing tag on the left is made out of black card with two pieces to it. The front piece has a material texture imprinted into the background, possibly because it is for a clothing shop, with an embossed shape/section on the front. The logo and the shop name are featured in the middle of the raised part, to make it stand out better. The second layer of the swing tag is also black card with a black glossy strip printed down the right side which features the shop name and logo. A piece of black and white thread is used through the holes at the top to hold the pieces together and also so it can be attached to the product. The ends of the thread are held together by a piece of plastic for extra strength so they don't come apart as easily. The swing tag looks like it is made for a sports clothing shop with the target audience of teenage boys.
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The swing tag is made for another shop that mainly sells jeans. It is made out of thick strong material that has been printed on. The colours used are navy- to symbolize the colour of the jeans and red- to highlight important information. The logo is featured at the top of tag in a sectioned off part from the rest. The main writing in the middle of the tag has a 3D effect with the front of the letters left without any colour. String is put through the hole at the top for attaching it to the product, there is a gold eye lit placed in the hole to strengthen it. The target audience for this shop is most likely all ages, boys or girls as jeans are a very popular product for everyone.
The swing tag is made for another shop that mainly sells jeans. It is made out of thick strong material that has been printed on. The colours used are navy- to symbolize the colour of the jeans and red- to highlight important information. The logo is featured at the top of tag in a sectioned off part from the rest. The main writing in the middle of the tag has a 3D effect with the front of the letters left without any colour. String is put through the hole at the top for attaching it to the product, there is a gold eye lit placed in the hole to strengthen it. The target audience for this shop is most likely all ages, boys or girls as jeans are a very popular product for everyone.
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